Walmart and Shopify just signed a partnership that will allow Shopify stores to sell on the Walmart Marketplace. This opens up access to a pool of 120M potential monthly buyers.
The benefits for Walmart: The company is looking to compete with Amazon, so welcoming 1M Shopify sellers is definitely a step in the right direction as it expands its offering on the Marketplace.
The benefits for sellers: Aren’t 120M monthly visitors enough of a benefit? That’s a lot of traffic for your store.
There will be some restrictions: Not all sellers will be qualified to sell on the Walmart Marketplace. For example, your business must be based in the US and your products must meet Walmart’s service requirements.
As stated by Walmart, they’re looking for US-based small and medium-sized businesses with an assortment that complements Walmart’s own, as well as a good track record in terms of customer service.
Shopifolio can help you sell on Walmart Marketplace and expand your online audience. Once eligibility is completed, you’ll become a certified seller on Walmart.com. Fill this form for more details.